Branding & Consumption

 

        Nike has been a standout in the clothing and shoe industry, they work with all-star athletes and always stay ahead of the competition by coming up with new ideas and styles.  Nike's slogan "Just Do It" is globally well known and symbolizes for its consumers to just do it, face that fear, try something new, and make new friends. It is a phrase used to motivate Nike's consumer's to hit new goals and achieve new milestones. Not only is this slogan used as motivation for consumers, but for Nike's team as well when coming up with new creations. They cannot second guess when releasing a new product they have to have trust in their product and brand and just do it.